As businesses accelerate digital transformation efforts, Microsoft Audience Network provides free access to Shutterstock’s diverse and fresh collection of over 320 million images
Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering. Advertisers can search, […]
Inaugural study investigates evolving programmatic advertising industry and buyer trends
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern. Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]
Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store […]
Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]
Duracell has appointed Jellyfish as its programmatic partner. The agency will implement and manage Duracell’s programmatic media campaigns across all relevant media channels in Europe, South Africa and Asia. Jellyfish is also tasked with setting up Duracell’s Powered Marketplace, a trusted marketplace that aims to drive brand safety, cost efficiencies and meet campaign quality targets. […]
VIOOH, the global marketplace for out of home (OOH) trading, releases the results of its research project looking into the future of digital OOH (DOOH). It’s a great story to tell – advertising’s oldest medium is becoming its most exciting new channel. In an era dominated by digital and shaped by technology, OOH is transforming […]
The Ozone Project, the only transparent and brand safe platform for programmatic advertising, announced the appointment of Sophie Raptis as Client Director. Sophie will be managing relationships with brands to help them tap into The Ozone Project’s custom, engaged audiences at scale across the UK’s most trusted publishers. Sophie joins the team following her role as […]
Encore Digital Media, the audience-first programmatic partner which works for brands such as Land Rover, Vodafone and Epson, launches its Finance division, a highly targeted programmatic service aimed at the finance industry. In conjunction with its expansion, the agency has appointed John Perry as Head of Finance to lead and grow the team. Perry joins […]
