Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]
Timed with the COP 23 summit, Greenpeace France is launching Orizon, an imaginary real estate agency which allows you to buy properties which will become the sea-front homes of tomorrow (or the near future). The operation was conceived and built by Artefact. Orizon is a fictitious company based on a realistic business model, leveraging the […]
Global media advisory firm MediaSense today announced the promotion of Head of Client Services, Eva Landuyt to Partner, Client Operations, a role which will unite client service and client delivery under her leadership. Graham Brown, MediaSense co-founder says “Eva joined MediaSense in 2013 and since then has contributed enormously to our clients, our growth, our service delivery, and […]
Brand production agency Raccoon teamed with Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a unique van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]
Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
It has been a great year for GOOD. The agency has grown by 50%, has added NSPCC, ShelterBox and Plan International UK, amongst others, to its client roster and has celebrated incredible work including DRTV for WaterAid, Dogs Trust Puppy Playgroup and international sustainability and responsibility for Pernod Ricard. Following on from these successes, GOOD […]
American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]
British photographic retailing company, Jessops is launching a range of advent calendars available with a very simple but personalised twist that will let you mark each day of the Christmas count down with a favourite photo and a trip down memory lane. Whether it’s the shop window displays, rustic markets, or the festive songs on […]
“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]
Young’s Beer is launching a special campaign this week that celebrates the brewery’s 186-year anniversary, called Young’s Day, with the offer of a free pint for all. Beer lovers can claim a free pint from of any of the Young’s beers, including Young’s Bitter and Young’s Special, simply by downloading the Young’s On Tap app. […]