News UK’s The Bridge brings together print and digital teams

News UK’s The Bridge brings together print and digital teams

News UK announced the first set of changes to its commercial division since it re-launched as The Bridge three years ago. Print and digital teams will come together in a move designed to shift the commercial publishing strategy towards one that is brand-focused rather than platform-led. Two new senior roles have been created as a result of […]

The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times and The Sunday Times, pioneers in the world of publishing, are embracing AI to power subscription revenue. The brands have signed with Phrasee for optimised email subject line generation for email marketing campaigns. This forms part of a brand-wide shift to embrace and work with new technologies. Phrasee’s AI technology generates and optimises marketing copy at scale. The […]

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike, one of the European leaders in native advertising technology, announced the official release of its native advertising supply side platform (SSP) in OpenRTB 2.3. This integration already comes with multiple native DSPs integrated, including Stackadapt, PulsePoint, Bidtellect, Mediasmart, Netage, Adotmob, Adiant and Powerlinks. This further enhances its programmatic native advertising service, Adyoulike Exchange. Julian […]