PUMA and Havas Media Group Tapped Firefly to Launch New Sky Dreamer Sneakers with Cutting-Edge Hologram at NBA All-Star Weekend

First-ever holographic activation of its kind appeared on top of vehicles parked throughout Chicago

PUMA and Havas Media Group Tapped Firefly to Launch New Sky Dreamer Sneakers with Cutting-Edge Hologram at NBA All-Star Weekend

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA […]

Online campaign seeks to give Pelé 1,000 Videogame goals

On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world

Online campaign seeks to give Pelé 1,000 Videogame goals

The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even […]

Havas Media Group and PUMA launch inaugural OOH in-motion campaign

Havas Media Group and PUMA launch inaugural OOH in-motion campaign

Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store […]

PUMA and BETC/Havas launch new book to commemorate 10th anniversary of Usain Bolt’s greatest record

PUMA and BETC/Havas launch new book to commemorate 10th anniversary of Usain Bolt’s greatest record

In order to celebrate the 10th anniversary of Usain Bolt’s 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled “The 9’58 Biography” recounts the most memorable events in Bolt’s life that led him to break the world record in 2009. In its 224 pages, the book presents interesting facts […]

Knas launch PUMA & Arsenal kit campaign with Héctor Bellerín & Nacho Monreal

Knas launch PUMA & Arsenal kit campaign with Héctor Bellerín & Nacho Monreal

PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit. ‘The Beat of the City,’ (which is part of the ‘We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal […]

Verbatim’s Gillian Laub helps Cara Delevingne tell her #DoYouStories for Puma docuseries

Verbatim’s Gillian Laub helps Cara Delevingne tell her #DoYouStories for Puma docuseries

Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed Cara Delevingne’s new documentary series, part of Puma’s #DoYou campaign to support and empower women through sport. The series of short films sees Cara Delevingne joining forces with Puma and Gillian to tell stories of inspirational women from across the world on […]

Puma Inspires the Love of Running in Japan

Puma Inspires the Love of Running in Japan

Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]

‘The Puma Dance Dictionary’ by Grey London

Before there were words, texts, tweets, we had body language. The Puma ‘Dance Dictionary’ is a new language of dance created to launch the new Puma Sync Fragrances. A form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves. At the heart of the Dance Dictionary is a […]