FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week.  Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]

Edit’s brand sampling arm rebrands as Relish

Edit’s brand sampling arm rebrands as Relish

The brand partnership and sampling division of multi-service marketing agency Edit has rebranded as Relish – becoming a standalone agency within the St Ives Group. The agency, which will remain based within Edit’s Bath head office, also announced it has won exclusive contracts to sample products through online orders for fashion retailer NBrown – the […]

Allianz Worldwide Care announces company rebrand

Allianz Worldwide Care announces company rebrand

Allianz Worldwide Care changed its name today to Allianz Partners, and its international health and life insurance products and services are now being promoted under the ‘Allianz Care’ product brand.  As the international health and life specialists at Allianz Partners, they will continue to provide health insurance and services to the staff of multinational organisations […]

Brand identity and packaging design agency Hornall Anderson UK rebrands as OurCreative.

Brand identity and packaging design agency Hornall Anderson UK rebrands as OurCreative.

Hornall Anderson UK has rebranded as OurCreative. following its split from Hornall Anderson USA earlier this year. The brand identity and packaging design agency remains part of the Omnicom Group. Fresh start Managing Director Kim Van Elkan said: “OurCreative’s name was born out of a collective team workshop and desire to reflect that at our […]