Repak Campaign From The Brill Building Inspires Ireland to Recycle More Creatively

Repak Campaign From The Brill Building Inspires Ireland to Recycle More Creatively

Ireland’s leading environmental not-for-profit organization rallies Ireland’s business and public behind new recycling behaviour change initiative Repak, Ireland’s leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish Creative agency The Brill Building. Repak works with 3,500 member businesses with […]

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves

In a project created by AlmapBBDO, the beauty brand, a leader in recycling in Brazil, recreates the scent of the bay before it was polluted and calls for better waste management and environmental preservation through the fragrance “Extinto”. The initiative will continue on to another four continents According to the UN, every year, over 2 […]

North London Waste Authority launches third recycling TV and digital campaign

North London Waste Authority launches third recycling TV and digital campaign

 Advertising and content agency Therapy, announced the third annual iteration of their award winning “Save Our Stuff,” TV advertising campaign aimed at getting millennials to recycle more – this time focused on aluminium and commissioned by North London Waste Authority. The ad itself, “Tin Man”, combines classic 1970s synth track ‘Popcorn’, a unique and […]

Rehab launches Recycle That! to decode recycling in the UK

Rehab launches Recycle That! to decode recycling in the UK

rehab, the creative technology company, announced the launch of Recycle That!, a new Google Home voice skill to help take the confusion out of recycling. On World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That!, which makes […]

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]