Rediffusion has announced the elevation of Kalyani Srivastava as the new head of Mumbai operations. Prior to this Kalyani was representing the Chairman’s office at the agency. Speaking on the appointment, Navonil Chatterjee, Joint President & CSO, Rediffusion, said: “Kalyani is both passionate and relentless in ensuring that every day, the agency flag flies just that bit […]
Tata Motors introduced the Tata Xenon pick up in Tunisia three years ago. Within two years, the brand established to take on the No. 2 position in the market with a dedicated customer base. However, with an aim to take the brand to the next level and emphasise on the brand recall, Tata Motors recently […]
A doll that’s waiting to dance at a wedding, a golf-kit that gathers dust, a sitar that’s pining away since forever, a car that’s sitting in a garage of neglect and an elephant that’s suffocating in packing (inside a wrapping) paper. What do they all have to do with selling Home Loans? Well, State Bank […]
India’s largest truck manufacturer, TATA Motors, has ensured that the country’s economy moves forward by equipping every trucker to stand on his feet. They are now doing the same thing with Indian sports: ensuring that the country’s sporting story moves forward by nurturing people who will make our country proud on a global stage. […]
Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualised by Rediffusion and it modishly showcases Nova’s line of products that are modish, urbane and serves eye care needs. The campaign film theme of ‘vision meets fashion’ showcases how the wide range of its […]
Established in 1953, Shyam Steel Industries Ltd. – an INR 15 billion worth company is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. The company’s recent advertising campaigns features their brand Ambassador – Virat Kohli and focuses on its core property that of ‘strength and flexibility’. The company’s […]
TVS Tyres’ latest campaign #Heavytested conceptualised and created by Rediffusion has been launched recently. The campaign highlights the product’s product edge. It showcases the exceptional quality standards of TVS’s two-wheeler tyres by highlighting the severity of the testing process the tyres undergo. The campaign comprises of three commercials carried through TV and extended to […]
Rediffusion has announced the elevation of Rahul Jauhari and Navonil Chatterjee as Joint Presidents. With over 21 yearsof experience in building brands, Rahul has worked across categories ranging from Telecom to Automobiles, Personal Care, Banking & Insurance, Financial Products, Skin Care & Hair Care, Real Estate, Confectionery, Household products, Corporate Brands & more. He began […]
In a significant move in the advertising world, Rediffusion founders Arun Nanda & Ajit Balakrishan have bought back the 40% shares held in their company by Y&R and Dentsu. In a joint statement, the founders said: “45 years back, we started Rediffusion with the vision of creating a passionate and bold agency that would take […]