Multi-month report shows clear signs of pent up demand for travel, as 86% of consumers say they feel more positive towards brands communicating right now
Tripadvisor, the world’s largest travel platform, today released the findings of a multi-month study that analysed consumer travel sentiment and first party behavioural data related to the ongoing pandemic. The report outlines a five-stage recovery for the global travel and hospitality industry, highlighting early green shoots of recovery in a number of countries around the […]
We Are Social, the global socially-led creative agency network, has launched Do The Right Thing: The Role of Social In Covid-19 – a report examining best practices for brands on social media during this global crisis. The report, available to download here, looks at how consumer needs and behaviours are changing due to the impact […]
Inaugural study investigates evolving programmatic advertising industry and buyer trends
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern. Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]
31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful
Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]
WPP media agency Mindshare UK has found a nation seeking clear, no-nonsense advice and support from public institutions and brands as people take action to cope with the impact of the nation-wide lockdown and comply with government advice. The initial survey was carried out in the first four days of the lockdown between March 20th and 23rd and Mindshare […]
Survey of UK consumers highlights reliance on trusted, traditional media brands and live TV
UK consumers are gravitating towards trusted, traditional media brands and live TV in response to the Covid-19 situation, according to a new study from Havas Media Group. Havas Media Group’s Covid-19 Media Behaviours Report, a new research study into consumer behaviour and media consumption based on a survey of 1,478 UK respondents, shows that the BBC […]
New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media. Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai. Stockpiling has seen consumers turn […]
Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
Bookmark Launches 2020 Industry Report on Experiential Marketing Alongside New Insights Hub
Bookmark Content and Communications has released a new and comprehensive Experiential Marketing Industry Report delivering the latest in experience-driven PR strategies for marketing and PR professionals. Experiential marketing if a powerful tool that marketers can use to confront the challenges of media saturation by elevating experiences as a crucial avenue in the nurturing of the […]
