· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’.
· Communication is the top scoring behaviour among the best agencies – but trust has slipped.
· Covid has changed the landscape and both agencies and clients have demonstrated resilience.
· Challenge is the biggest differentiator for agencies and clients alike.
New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]
Mention Me’s fourth annual report into customer advocacy and referral trends reveals the impact of Covid-19 on brand recommendations, the sectors that have best weathered the storm or even prospered, and the most important qualities for brand referrals. Trust has remained a core theme, with three quarters of respondents citing brands’ responses to Covid as […]
Digital 2021 shows significant increases in internet and social media users over past 12 months
We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends. With much of the world spending a significant amount of 2020 in lockdown, Digital 2021 shows that social media users have grown at the fastest […]
Introducing 40 Global Cultural Shifts Shaping Our World,
from Body Debates to Platform Politics to Roots Revival
This Isn’t Just a Trend Report. It’s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.
Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future. Backslash examines cultural shifts with an eye toward business impact, identifying […]
Reveals 100 trends that will shape 2021, from ethical scoreboards to micropreneurs
Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. […]
Creative music agency DLMDD launches eye-opening exploration into the power of music and sound
After an unprecedented year of anxiety, turmoil and uncertainty, a group of leading musicians, marketers and creatives have come together to reveal how music and sound have shaped their experiences of 2020. Powered by creative music agency DLMDD, The Year of Sound is a time capsule collection of powerful, intimate stories about how music and […]
● One third (32%) expect to spend less on new clothes and a quarter (25%) less on beauty products
● Consumers set to spend instead on experiences and building connections with friends and family
● 25% plan to spend more on food and drink than before COVID-19, 27% on travel and 28% on days out.
● Majority feel the impact of COVID-19 will continue past 2021
In the wake of the collapse of Arcadia and Debenhams, there’s potentially more bad news for the British High Street in the new pandemic-related research from Havas Media. As shoppers prepare to splurge online and in store for Christmas, Havas Media’s The Consumer State of the Nationreport shows people intend to spend less in future (even […]
Young people choose saving over spending and want brands to work for the greater good, Wunderman Thompson study shows
The world’s youths, collectively dubbed generation Z, are frustrated and uncertain about the future, yet convinced they are capable of uniting to bring about change, according to a new study by Wunderman Thompson Intelligence. And even though the pandemic has stirred up every aspect of their lives, gen Zers remain unshaken in their core values, […]
Independent global media advisors, MediaSense’s Media 2020 study, finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations. This latest industry-leading Media 2020 report surveyed over 100 global marketers consisting of CMOs and Directors, providing a barometer for […]
37% British adults signed up to at least one new subscription service in lockdown
3 out of 4 consumers intend to continue their subscriptions post-lockdown
Five key audiences identified for subscription brands
New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]
