Common Sense today announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8. Among the key findings is the spike in the number of […]
UK online retail sales were up +14% year-on-year (YoY) in September, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Although this was the third-strongest growth rate so far in 2017, there were signs of macroeconomic pressures influencing shopper behaviour. The electricals sector suffered its first negative year-on-year growth (-5.6%) for the month of […]
The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN) has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]
Marketers believe that sponsorship is now a vital ingredient in the marketing mix, achieving multiple objectives such as shifting brand perception and consideration, and playing an increasingly important role in employee engagement, according to a report published by MKTG in association with the European Sponsorship Association. Frontier 2017 is a based on a survey of over 200 sponsorship […]
Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]
RTL AdConnect published the 24th edition of its Total Video Key Facts. The survey is a media watch on upcoming trends in the sector, providing facts, figures, insights and solutions on Total Video. This research gives keys to navigate the complex media environment, focusing on the latest global status concerning audience, measurement, ad tech, ROI, ad fraud […]
J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]
Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]
Television advertising relies on too many outdated stereotypes and is causing resentment among both men and women, according to a new survey that explores attitudes to gender around the world. In the UK almost half of women surveyed said they resent how women are represented in a lot of advertising, compared to less than a […]