Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]
RTL AdConnect published the 24th edition of its Total Video Key Facts. The survey is a media watch on upcoming trends in the sector, providing facts, figures, insights and solutions on Total Video. This research gives keys to navigate the complex media environment, focusing on the latest global status concerning audience, measurement, ad tech, ROI, ad fraud […]
J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]
Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]
Television advertising relies on too many outdated stereotypes and is causing resentment among both men and women, according to a new survey that explores attitudes to gender around the world. In the UK almost half of women surveyed said they resent how women are represented in a lot of advertising, compared to less than a […]
New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]
New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The survey released on September 12 by Moore Stephens, the top ten global accountancy firm, and WARC, the global authority on advertising and […]
Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]
