While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]
Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]
The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer’s first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just […]
Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how they’ll be buying there Christmas presents, with 45 per cent of the £24.4bn spend this year likely to go online. According to research by RadiumOne, this year is also likely to be a multi-channel Christmas, […]
Research released by specialist marcoms M&A firm Results International has shown that the number of global marcoms deals completed in Q3 2015 rose by 7% from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third (36%) […]
UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. Digital channels continue to be the primary driver of growth, with internet […]
Ads taking too long to load are costing the UK advertising industry the equivalent of £1bn a year, according to the latest figures released by European ad verification company Meetrics. The report by Meetrics found that around fifth of ads fail to load properly before a user has moved on, meaning they are never seen […]
Looking ahead to 2016, Mintel’s Senior Trends Consultant Richard Cope discusses the five key UK consumer trends set to impact the market, including implications for both consumers and brands in the year ahead. My Mind’s Eye Virtual and augmented reality technologies enter our homes and businesses to entertain, trial and train. “A host of virtual […]
Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably. Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of […]