A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it. Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]
The majority of affluent consumers don’t yet follow luxury brands on social. Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands. The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.
A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19. The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs. The research, […]
New Research Reveals Dichotomy Between CMOs Low Risk Go-to-Market Approach and Desire to Rescale Strategies from 2020
Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce […]
Wunderman Thompson’s Robyn D’Arcy analyses the year’s ‘most depressing’ day and its role in 2021
An insight as obvious as Collins Dictionary’s word of the year being ‘lockdown’: 2020 was a struggle. It was the year we took to Google in droves to ask ‘what does unprecedented mean?’ and awkwardly flung the word into emails like never before. Our analysis found that levels of anger, sadness, fear and dread on […]
Organisations must review their communication strategies to ensure they understand and appeal to increasing numbers of ethnic minorities in the UK
Over the last few decades, the UK has undergone a drastic cultural shift which has seen an increase in the number of ethnic minorities living in the UK, despite this, far too many companies are not adequately communicating with multicultural communities in the UK. According to integrated marketing agency, Mediareach, companies wishing to do business with […]
37% British adults signed up to at least one new subscription service in lockdown 3 out of 4 consumers intend to continue their subscriptions post-lockdown Five key audiences identified for subscription brands
New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]
By Shazia Ginai, UK CEO, Neuro-Insight
Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts. Our research […]
More than half of UK and Irish businesses plan to run their Black Friday campaigns as planned or with further investment than originally planned, despite the ongoing impact of the coronavirus pandemic. This could spell good news for customers in the UK and Ireland after a bargain on Friday 27 November, with 55.4% of businesses […]
· Digital marketing skills test of 9,000 marketers finds in-house teams lag behind on all areas of digital marketing · Marketers need to continually upskill themselves just to stay in the same place
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a […]
And 46% of consumers are now less forgiving of poor digital experiences since the pandemic
New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]