BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that it has signed expanded partnerships with partners Born Group and dotmailer to support the needs of BigCommerce’s growing base of European merchants. Additionally, BigCommerce announced new partnerships with several leading eCommerce agencies and technology providers, including full-service commerce agency GPMD, artificial intelligence (AI) search tool Klevu, content management […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, ‘Get Used To A Better Living Room’ via The Monkeys, part of Accenture Interactive. The campaign aims to drive IKEA’s unique point of difference by showcasing its affordable range of clever solutions […]
Debenhams, the department store with a rich 200 year heritage is signalling the next phase in its continued transformation with the launch of a new brand identity and above the line campaign playfully inviting customers to ‘do a bit of Debenhams.’ Devised by new creative partner, Mother Design, the new logo mark and visual identity […]
I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]
Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]
With an ongoing political crisis, Brazilians are increasingly concerned about political matters in the country. They keep a close eye on every news story about the Government and are actively discussing the issues on social media. One such issue was the fact that state-owned Correios had imposed a 51% increase in shipping. Something that affects everyone who buys […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
One of Europe’s largest independent online beauty destination Beauty Bay has had a makeover, centred around a new powerful proposition of Break The Rules. And through the process they have thrown out the cosmetic marketing rulebook to develop a creative attitude that matches their brave challenger brand position. The brand’s striking new identity has now […]
