Greene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative agency isobel. In addition to its England Rugby partnership, Greene King IPA is […]
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]
As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]
Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team – not only in the country, but around the world. The Rugby World Cup is a competition that all die hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to […]
Paddy Power have teased a brand-new social series ahead of the Rugby World Cup in Japan. The teaser trailer for ‘Japan Slam’ features WWE star Sheamus, who appears in the bookmakers’ latest web series, alongside a cast of other famous faces. Former rugby union star Donncha O’Callaghan and Ruby Walsh join Sheamus in the star-studded line-up […]
To celebrate Canon’s sponsorship of Rugby World Cup 2019, taking place in Japan from 20th September, VCCP have created a campaign called ‘History in the Taking’ – which brings together the world’s greatest International rugby players who make history, and the world-class sporting photographers who capture it. The campaign brings to life the huge role […]
Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]
Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon. Amazon’s new ad by Lucky Generals for the Fire TV Stick will air tomorrow during the Rugby World Cup Final. Clarkson, the former Top Gear presenter who famously […]
Beats by Dre’s latest instalment in its ‘The Game Starts Here’ Rugby World Cup campaign focuses on semi-finalists New Zealand and their iconic Haka dance. Part of the new campaign features a film documenting the history and meaning behind the war dance as told by Master Inia Maxwell – the All Blacks resident Maori expert […]
M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]