VCCP demonstrates Canon’s role in iconic sporting moments in new Rugby World Cup 2019 campaign

VCCP demonstrates Canon’s role in iconic sporting moments  in new Rugby World Cup 2019 campaign

To celebrate Canon’s sponsorship of Rugby World Cup 2019, taking place in Japan from 20th September, VCCP have created a campaign called ‘History in the Taking’ – which brings together the world’s greatest International rugby players who make history, and the world-class sporting photographers who capture it. The campaign brings to life the huge role […]

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]

Jeremy Clarkson can’t resist dig at BBC in Amazon Fire TV ad

Jeremy Clarkson can’t resist dig at BBC in Amazon Fire TV ad

Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon. Amazon’s new ad by Lucky Generals for the Fire TV Stick will air tomorrow during the Rugby World Cup Final. Clarkson, the former Top Gear presenter who famously […]

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]

Heineken Challenges Shoppers to an Unexpected Haka for Rugby World Cup Tickets

Heineken Challenges Shoppers to an Unexpected Haka for Rugby World Cup Tickets

It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]

Samsung turns Piccadilly Circus Screen into interactive rugby game to spur on England

Samsung turns Piccadilly Circus Screen into interactive rugby game to spur on England

Samsung UK turned its Piccadilly Circus Screen, the UK’s most famous advertising space, into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign by Cheil UK, which took place on 18th and 19th of September, aimed at getting people excited about upcoming rugby events and […]