Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
Samsung, the global technology company, has awarded its European CRM accounts to Wunderman Thompson UK. The integrated marketing agency has retained the CRM account through a competitive statutory review, helping Samsung to build a connected customer experience grounded in data. Wunderman Thompson has been Samsung’s agency of record across CRM since 2017 and will continue […]
Gia Coppola directs Sabrina Carpenter in three original music videos, inspired by the lives of unsuspecting fans, to encourage gifting between friends.
Sabrina Carpenter Surprises Fans With Unique Music Videos In New Samsung Influencer Activation Via We Are Social
Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]
Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography
Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey. By […]
Eleven & We Are Social developed creative that previews upcoming product launches
Today, a new advertising campaign, created by a partnership between creative agency Eleven and socially-led agency We Are Social, launched to drive excitement for the upcoming Samsung Galaxy Unpacked event. The advertising campaign shares a sneak peek at the product news that will be announced during the Galaxy Unpacked event on August 5th, 2020. Samsung has always designed […]
The first Marathon ever where everybody wins first place
in their own very, very, very, very, very specific category
Everyone knows that you don’t win a marathon; you run a marathon. That is, everyone knows that except Samsung who will be sponsoring the Tel Aviv Marathon – Israel’s biggest sports event of the year – for the seventh consecutive time. A year ago, the brand famously reworked its brand promise and now communicates under […]
