Voices from all the world represented in Santander’s take on the UEFA Champions League’s anthem

Voices from all the world represented in Santander’s take on the UEFA Champions League’s anthem

If you’re passionate about soccer, it’s certain you know the UEFA Champions League. And specially its anthem’s powerful melody. Since 1992, the best clubs in Europe enter the competition’s pitches listening to the anthem’s verses sang in english, german and french: the official languages of UEFA. As the entity’s official website states, “the anthem is […]

Santander Presents ‘FIEELD’, The Device That Allows Blind People to Feel Football

• The Bank is continuing with its activities to vindicate football’s capacity to transform people’s lives. • The campaign has been carried out by creative agency Havas Spain together with NOW, the group’s innovation and technology unit responsible for development of the Fieeld device. • The protagonists of the campaign were recognised by FIFA for their exemplary passion for football.

Santander Presents ‘FIEELD’, The Device That Allows Blind People to Feel Football

Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before.  This is the latest development under Santander’s ‘Football Can’ campaign created by the creative agency Havas Spain, whereby the Bank brings fans “the […]

Santander promote cycling as the ultimate method to rediscover London in new ad

Santander promote cycling as the ultimate method to rediscover London in new ad

British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. The concept, devised by McGarry Bowen and developed in collaboration with Rock Hound and Big Buoy, consists of five installments, each one featuring […]

Santander ditch traditional advertising and break records with sci-fi short ‘Beyond Money’

Santander ditch traditional advertising and break records with sci-fi short ‘Beyond Money’

We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand films can sometimes be style over function and merely created to win awards and […]