Wedding Bells in Berlin’s Wedding district: On the memorable wedding date of 22/2/2022, 22 adventurous couples tied the knot in the aisles of German supermarket PENNY in ceremonies performed by an Elvis impersonator. For one day, Serviceplan Campaign transformed the store into a Las Vegas-style Wedding Chapel, generating huge media attention and successfully staging the wedding as the ultimate discount product: a fully immersive and affordable experience.
Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel
Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions.
Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.
Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally
Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch.
The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
The influencer and fruit seller exchanged roles in unique campaign from Serviceplan Spain for The Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Val Venosta Celebrates Fruit Grower’s Day With ‘The Exchange’, Where A Spanish Influencer And A Greengrocer From Madrid Switch Roles For The Day
Mediaplus Group Russia appoints Anna Vasilyeva as new CEO.
Vasilyeva joins Mediaplus Group Russia from OMD DaVinci, where she was Managing Director
Highly respected professional Anna Vasilyeva has been appointed new CEO of Mediaplus Group Russia. Vasilyeva previously held the position of OMD DaVinic at Omnicom. As the new CEO of Mediaplus Group, Anna Vasilyeva will be responsible for the development and implementation of the Group’s comprehensive strategy, as well as for the development of productive interaction […]
If mankind does not reduce its plastic consumption, there will be more plastic than fish swimming in our oceans by 2050. That's why the detergent brand Dash has set itself the goal of becoming fully plastic-free. The brand is taking its customers along on the journey with an emotional creative campaign from Serviceplan Cologne.
#VISIONPLASTICFREE: New Dash Brand Campaign Created By Serviceplan Cologne Is An Urgent Call To Action For Plastic Reduction
