Elizabeth Arden has launched a national multi-channel campaign titled “SmarterRetinolTM,” created in partnership with agency Terri & Sandy. The innovative campaign highlights Elizabeth Arden’s Retinol + HPR Ceramide Capsules Serum through a compelling visual metaphor to showcase the benefits of sealed capsule technology in delivering superior skincare results. Launching this month, the integrated campaign spans […]
Robot Food has created the new packaging design for Stories & Ink, a dedicated skincare brand for tattooed skin, following their acquisition of key retail listings in Target across the US and a big-name retailer in the UK, which is soon to be announced. Founded by Stu Jolley and Robot Food founder Simon Forster, Stories […]
With “The Curology Emergency Spot Patch Hotline”, skincare brand asks social media users: “What’s your skincare crisis?” On TikTok, skincare enthusiasts flock to popular hashtag #skintok to get a dose of the latest trends. But Curology hoped to reach a new audience beyond skincare enthusiasts, teaming with social agency Movement Strategy to launch “The Curology […]
Pioneering new skincare brand whind has selected Digital Natives to create innovative, social-first content. Social-first creative agency Digital Natives today announces its appointment by whind, a Waldencast-incubated skincare brand. The agency will create distinctive, thumb-stopping content for social ads, helping to drive brand awareness and engagement amongst digital audiences. Whind, which was founded by […]
SKIN SAPIENS today launches its first range of six skincare products featuring identity and eco-packaging design by Lewis Moberly. This launch not only marks a fresh direction for the skincare market, it also shows how design can powerfully point to a product’s sustainable and desirable credentials. A new approach to skincare The SKIN SAPIENS range […]
Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]
To coincide with Stop Cyberbullying Day (June 21st 2019), Simple are launching a new campaign to spread kindness online, with the support of the world’s biggest girl band Little Mix, and anti-cyberbullying charity Ditch The Label. According to a recent Annual Bullying Survey, nearly one in three teens experience cyberbullying. Simple and Little Mix’s continuing […]
