New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line. Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]
Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and forthcoming brand campaigns. DeVries has been tasked with heightening brand awareness in the UK and bolstering Philosophy’s social media presence, with the agency also planning a directional shift to introduce the brand to a younger demographic. Philosophy, founded by Cristina […]
Sustainable skincare start-up Optiat emerges victorious from the Dragons’ Den to relaunch as UpCircle, with strategic brand support from creative brand design agency Studio More and writing agency Reed Words. The two agencies worked with Optiat to create a new brand that enables the founders to tell a richer, more consistent story, building a visual […]
Launch marketing agency Five by Five has just rolled out a UK-wide roadshow for medicated skincare brand Dermalex. The roadshow was conceptualised, supported and delivered by Five by Five, to celebrate the launch of Dermalex’s new Repair + Restore moisturiser. Stopping off in London, Cardiff, Manchester and Glasgow, a fully-branded van offers passers-by the opportunity […]
Faith in Nature, a natural skincare company founded by Rivka Rose has been rebranded by Bath-based agency The Space Creative, the brand’s first refresh since being founded 44 years ago. The bright and bold new packaging, which will roll out across Faith’s extensive range of body and hair care products, was developed under the theme […]
Bio-essence, a leading skincare brand in SEA, has recently re-launched its six ranges of Cosmetics from Malaysia up to China. Well known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions. Whilst brand loyalists viewed the brand as a […]
Moroccanoil products have been a stalwart of the hair salon for a decade, wowing stylists and beauty aficionados around the world with their ability to tame and nourish the most damaged of manes. In 2018, the brand – which uses argan oil as a base for its hair and skincare products – is celebrating 10 […]
Creative agency Space announced that it has been appointed to work with skincare company NIVEA, promoting its activation with Cancer Research UK’s Race for Life and Pretty Muddy events in 2018. NIVEA has a longstanding relationship with the cancer charity through its sun cream brands, having first partnered in 2012 with the aim of raising […]
Unilever is working with a variety of influencers to promote the launch of Simple’s biggest innovation in years – the Water Boost range – in a campaign created by TMW Unlimited. The Simple Water Boost range is designed to combat dehydration: a condition in which skin doesn’t contain enough water, usually as a result of […]
Skincare brand Pond’s Men has launched its latest advert featuring Bollywood actor Varun Dhawan and Indian football hero Baichung Bhutia. The two stars square off in a thrilling high-energy film that celebrates the football season. The video was conceptualised by Jack in the Box Worldwide and produced by Sniper, both brands of The 120 Media Collective.