BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]
Inspired by a true story, Everest Brand Solutions‘ latest campaign revolves around Parle’s quest for the perfect Marie recipe. Parle has a great tradition of taste, nutrition and quality. The brand has grown from strength to strength by concentrating on consumer tastes and preferences, ever since its inception. Based on the consumer insight that there […]
People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]
KP Snacks has revealed the new packaging design for its iconic nut brand – KP Nuts – hitting the shelves this week, the fresh look and feel has been developed by award-winning branding consultancy, Coley Porter Bell. The agency was tasked to create a design which reflects the brand essence of sociability, vibrancy and positive […]
Kerry Foods and Saatchi & Saatchi London have launched an online film featuring the Snackarchist, hero of the latest Mattessons advertising campaign, who recently lived up to his reputation by storming the stage at a Lethal Bizzle performance. The character, a geek who flouts the rules, worked his way backstage at the performance at Hertfordshire […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
Savoury snack brand Jacob’s has announced the appointment of Grey London as their new creative agency, following a pitch process earlier in 2015. The agency has already started working with the brand ahead of launching a new Jacob’s Masterbrand campaign in 2016. The appointment means that Grey London will work across both the sweet and […]
Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo‘s Frito-Lay division, has earned his paw print and a permanent place on the Advertising Week Walk of Fame in New York City. The winning brand icons were announced at the NASDAQ Market Site in Times Square. “We’re thrilled that […]
To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed. The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to […]