DKNY Fragrances partners with Send Me a Sample to reach younger generation via voice

DKNY Fragrances partners with Send Me a Sample to reach younger generation via voice

DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]

Sadio Mané stars in latest New Balance film by ZAK

Sadio Mané stars in latest New Balance film by ZAK

New Balance Football launches its latest film, created in partnership with their retained Global creative agency, ZAK. Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings in Senegal, to moving to France (without his mum’s permission) for European club football; he’s […]

Not all lazy, self-obsessed snowflakes: Generation Z is being stereotyped by traditional media and by society

Not all lazy, self-obsessed snowflakes: Generation Z is being stereotyped by traditional media and by society

Research released on July 30 has shown that seven out of ten young people (69%) think they’re being stereotyped in society – and that the most common labels are that they’re self-obsessed (35%), video gamers (33%) and lazy (32%). It also highlighted that young people see social media platforms as the best at representing their […]

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography.  Working with VCCP, […]

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

On World Emoji Day (Wednesday 17th July), global socially-led creative agency We Are Social and the Royal National Institute of Blind People (RNIB) have announced a mission to make emojis – the universal online language – more accessible to blind and partially sighted people.  In the UK, there are currently more than two million people […]

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics.  CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]