By Callum McCahon, Strategy Director, Born Social.
“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year. We knew they were going to look different this year, how could they not? […]
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. Nature Valley #visitnature – Competition from Space on Vimeo. Nature […]
Scottish specialist social media agency Hydrogen has appointed Darren Forsyth to its senior team as Creative Director to meet increasing client demand. Darren, who joins from OLIVER agency, brings with him over 16 years of experience as a design team leader. Having worked with one of the largest agencies in the UK and delivered work […]
Try the three new limited edition bars and vote for your favourite
Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar. Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner will be […]
More than half the world’s population now uses social media, according to the latest Digital 2020 report from We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management. Digital 2020: July Global Statshot Report shows that 3.96 billion people use social media today, accounting for around 51 percent of […]
The European assignment includes Regina and Regina Cartacamomilla
Following a successful 4 year relationship developing their advertising campaigns for the Regina brand, Sofidel, worldwide leader in the production of tissue paper for hygienic and domestic use, have chosen Grey in Europe as their social media agency in 6 European Countries: Italy, Spain, UK, Germany, Poland and Romania. “In order to better implement our on- […]
Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]
Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown 46% of men are opening up about personal struggles on social media Funny videos are widely shared by all generations, Gen Z drives sharing of memes Facebook is the top social platform for helping people feel connected
Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social. In contrast, only 23% […]
IKEA has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (Sunday, May 17th) with the launch of a new campaign, #BeSomeonesHome – spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates. For many LGBT+ people, discrimination is still […]
Artificial intelligence brand Futr has launched a new identity across all of its marketing communications. Designed by London based branding agency Lantern, this new identity will help Futr reach new audiences. Most notably local authorities and police forces can use it without charge during the COVID-19 crisis Several are already using it to update people […]