OH Lottery: “Every Day is a Day to Celebrate” with Merry Millions Scratch Off

OH Lottery: “Every Day is a Day to Celebrate” with Merry Millions Scratch Off

Latest from Ohio Lottery, which has recently launched their holiday campaign with its primary AOR, Marcus Thomas. The campaign takes a playful approach to promoting Merry Millions, this year’s $20 holiday-themed Scratch-Off, with the decision to forego the traditional holiday campaign that often relies on seasonal tropes.   Instead, the agency decided to develop the campaign off of 30 different daily national […]

Harrison’s Fund new campaign calls on public to ‘F*ck That’

The charity is using social media, its website and Youtube for its latest campaign to raise awareness of Duchenne

Harrison’s Fund new campaign calls on public to ‘F*ck That’

Harrison’s Fund has unveiled its brave new campaign which it hopes will shine a light on the lack of treatment options and funding for children with Duchenne Muscular Dystrophy.  Created by Rocking Horse Pictures, ‘F*ck That, Fund That’ is a 01:35 min video which focuses on the message of the injustice of this life limiting […]

Respect Zone fights against school harassment through a social media campaign

Created by Publicis Conseil for the 5th edition of Hack for Good, a creative competition organized by Facebook.

Respect Zone fights against school harassment through a social media campaign

Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On […]

Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

А саr brand INFINITI and Isobar Moscow digital agency (part of Dentsu Aegis Network Russia) have introduced a virtual limited clothes collection on Instagram. The campaign aimed not only to communicate with the brand’s audience in a creative original way, but also to draw their attention to the idea of ethical consumption and recall global […]

Dr. Martens celebrates the resilience and determination of its global fan base in new ‘Tough As You’ campaign

Dr. Martens celebrates the resilience and determination of its global fan base in new ‘Tough As You’ campaign

Iconic footwear brand Dr. Martens has launched its global Autumn/Winter ‘19 campaign, ‘Tough as You’, which showcases the rich heritage of the brand and celebrates the resilience and determination of its fans around the world. The campaign, created by global socially-led creative agency We Are Social with production from We Are Social Studios, stems from […]

28 LGBTQI+ celebrities support UKLGIG’s #LendYourVoice campaign

28 LGBTQI+ celebrities support UKLGIG’s #LendYourVoice campaign

The UK Lesbian and Gay Immigration Group (UKLGIG) launched its first national social media campaign #LendYourVoice, which aims to raise awareness of the discrimination and dangers that LGBTQI+ people face in UK detention centres. Partnering with 28 LGBTQI+ celebrities and influencers, the campaign sees powerful voices within the LGBTQI+ community share the stories of LGBTQI+ people […]