Created by Soko, the intervention explores the cultural universe of the singer. Are you fluent in Anitta? In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is hosting the temporary activation “Do You Speak Anitta?” starting on May 28. Visitors are invited to dive deep into the musical universe of the singer […]
Dubbed ‘Walk,’ SOKO’S New Unit Intends to Change The Narrative On How Brands’ Marketing Messages Can Promote Social Impact SOKO, the Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil […]
The initiative brings messages in several foreign languages to the streets, aiming to combat the objectification of the female body by visitors According to a groundbreaking survey by Dove, 80% of Brazilian women reveal feeling uncomfortable and disrespected by stereotypes about their bodies perpetuated by people worldwide. In support of combating this reality, the brand […]
Consolidating their strategic and innovative performance in the market, the São Paulo-based agency presents a new structure with integrated leadership. SOKO, a Brazilian communication agency focused on creativity, diversity and culture, has announced changes in their leadership, consolidating its strategic performance in the market. With the new structure they fortify their vision of channels based […]
Heinz Tattoo Ink is a tattoo pigment made with the same care for ingredients that Heinz uses to make ketchup. Brand worked with Brazilian creative agency, SOKO, and top Brazilian tattoo ink manufacturer, Electric Ink, in the development of a Heinz red pigment as part of a brand love campaign. Heinz announced today that they are […]
In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women
AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]
Created by Soko Agency and made by famous Brazilianartist Eduardo Srurr, the artworks will be later auctioned to provoke thoughts about what legacy we want to leave the planet
Corona beer, together with Parley For The Oceans, took a big step in its project to generate awareness about marine plastic pollution: an open-air gallery in the Paulista Avenue area with reproductions of public-domain artworks made by artist and activist Eduardo Srur. The pieces were later made available for auction. With the motto “What legacy […]
Have you ever imagined a day at the beach and you come across a wall of garbage blocking the entrance? That was exactly what happened with the ones intending to enjoy Ipanema Beach, in Rio de Janeiro. The sign in front of the wall said: “One day, the trash left on the beach will stop […]