No questions unanswered: Currys experts go to extreme lengths for customers in new campaign

Virtual production has allowed Currys colleagues go global, all from a North London studio; Campaign was developed by AMV BBDO and Spark Foundry

No questions unanswered: Currys experts go to extreme lengths for customers in new campaign

Today, Currys, the UK’s leading tech retailer, introduced a new customer-focused brand platform with a series of ads that demonstrate colleagues’ expert knowledge and the lengths they will go to when there’s a tech question to answer.  The first three ads in the “No questions unanswered” campaign, created in partnership with AMV BBDO and Spark […]

Clarins to sponsor new ITV programme Finding Alice

Clarins to sponsor new ITV programme Finding Alice

Spark Foundry, the acceleration agency, has announced a new TV sponsorship for Clarins. Clarins will be launching a new product “Clarins – Total Eye Lift” on Sunday 17th January 2021, the same day that ITV launches its new series – Finding Alice – a new contemporary ITV drama about a woman who has lost her husband.   […]

Jack Daniel’s launches new global “Make it Count” campaign

Jack Daniel’s is launching a new global creative campaign: “Make it Count.” This is a new approach for the 154-year-old brand as it celebrates the people who drink it Launching with a new ad - ‘First Timers’ - celebrates the brand’s global audience and showcases the Jack Daniel’s fans who decide to live boldly and try something they’ve always wanted to do Created by creative agency, Energy BBDO, the :20 film will premiere in the UK on Monday 12th October and run across TV & VOD, whilst being supported by nationwide out of home, digital, social and influencer activity

Jack Daniel’s launches new global “Make it Count” campaign

Jack Daniel’s, the world’s most valuable spirit brand, is launching its first truly global creative campaign, “Make it Count”. The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it. Launching in the UK on Monday 12th October, the new ‘First Timers’ ad will air on ITV at 8.45pm, […]

How retailers are inspiring a new generation of DIY enthusiasts

By Joe Wood, Strategy Director, Spark Foundry

How retailers are inspiring a new generation of DIY enthusiasts

Since late March, lockdown has prompted people into a state of domestic introspection. We have each, to one degree or another, been forced to take a good hard look at our own homes. Indeed, according to YouGov, after groceries, DIY is the category in which most people have spent more on since lockdown. With this […]

Spark Foundry UK Bolsters Senior Team By Hiring Marcos Angelides As New Chief Innovation Officer

Spark Foundry UK Bolsters Senior Team By Hiring Marcos Angelides As New Chief Innovation Officer

Spark Foundry, the Publicis Media agency that brings heat to brands, has announced today the hire of Marcos Angelides as its new UK Chief Innovation Officer and Head of Strategy, starting on Monday 23rd March. Angelides’ new tenure will be to ‘supercharge’ the role of strategy and innovation to unlock growth for clients. He will […]

Publicis Media UK Integrates Blue 449 Into Spark Foundry

Agency will be led by Lindsay Turner

Publicis Media UK Integrates Blue 449 Into Spark Foundry

Publicis Media UK today announced that it will merge two of its agency brands – Blue 449 and Spark Foundry – to create one powerhouse proposition in the UK from the beginning of 2020. This follows a global consolidation earlier this year. Strengthened by the synergies of culture and entrepreneurial spirit that both agencies share, […]

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry announced a pop-up podcast mini-series to celebrate International Women’s Day – Her Hustle. The mini-series was created in keeping with this year’s International Women’s Day theme, #BalanceForBetter, by talking to five influential women about their side hustles and how they manage to balance this with other parts of their lives, whether it be […]