Home care service provider, Home Instead, will launch its first television sponsorship with a series of specially designed idents for ITV late evenings. The sponsorship was planned and negotiated by Omnicom Media Group’s PHD Manchester and will focus on moments that bring family members together to enjoy quality programming such as Midsomer Murders, Vera and […]
Six young Tottenham Hotspur FC academy players were given the opportunity to ask their Spurs idols anything they wanted, as part of Audi’s ‘Dare to be Different’ sponsorship strategy. The campaign was created by We Are Social Sport to promote Audi’s multi-year sponsorship deal with the club. Tottenham Hotspur stars Lucus Moura, Eric Dier, Jan […]
European football legend Robin Van Persie and comedian and presenter Lloyd Griffith have teamed up with Enterprise Rent-A-Car to take football fans on a road trip to celebrate some of the UEFA Europa League’s most unique destinations. To increase Enterprise Rent-A-Car’s UEFA Europa League (UEL) sponsorship awareness across Europe and evolve the positioning on owning […]
Travel Republic has secured a significant business partnership with ITV and Fremantle to launch a large-scale marketing campaign with the popular dating show, Take Me Out. This exciting sponsorship, which was brokered by JUMP, part of Havas Media Group, will run across broadcast, catch-up, digital and social media channels. As part of the partnership JUMP […]
Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]
As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]
Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]
Holiday Inn & Holiday Inn Express have partnered with Absolute Radio to support radio’s biggest ever comedy night: Absolute Radio Live with Holiday Inn & Holiday Inn Express, in aid of Stand Up To Cancer, in a brand awareness campaign seeking to ‘reconnect the nation’ and champion real-life meet-ups for friends, family and colleagues across the […]
Car brand Hyundai UK has revealed a set of new idents to support its sponsorship of ITV Drama, as part of its ‘Progress’ campaign. The push was developed in collaboration with creative lead agency Innocean UK, with media planning and buying by Havas Media and Jump, Havas Group Media’s content and partnerships hub. The idents, […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]