Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Mars Edge, a new entrepreneurial arm of Mars, Incorporated dedicated to human health and wellness through targeted nutrition, has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design. As part of Mars Edge’s drive to create better lives through nutrition, GoMo Dal Crunchies have been […]

Plant-based gelato Gigi launches with category-changing branding by Straight Forward Design

Plant-based gelato Gigi launches with category-changing branding by Straight Forward Design

Gigi, an innovative plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is soaring, and Gigi spotted a gap in the market for a gelato that’s jam-packed with vitality-boosting nutrients, as well as being rewarding and delicious. The gelato is made with cold-pressed fruit and veg […]

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]

Straight Forward Design gives wellbeing business Haptivate a head start

Straight Forward Design gives wellbeing business Haptivate a head start

Haptivate, a happiness training start-up, is launching with an innovative brand identity and comprehensive business strategy by Straight Forward Design. Recent research by the Global Wellness Institute shows that people are more concerned about their mental wellbeing than ever before and see it as an important part of general health maintenance (wellness industries grew by nearly 13% […]

Straight Forward Design rebrands ‘unsung’ British leather goods brand, Tusting

Straight Forward Design rebrands ‘unsung’ British leather goods brand, Tusting

British leather goods maker, Tusting, has relaunched with a fresh new identity and voice by London-based branding agency Straight Forward Design. For five generations, the family-run manufacturer has designed and created top-grade leather goods for some of the most iconic British names, including Aston Martin and Church’s footwear. But the success of this side of […]

Straight Forward Design thinks outside the box for girl femcare brand betty

Straight Forward Design thinks outside the box for girl femcare brand betty

Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for betty, a new lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), spotted an […]