Financial services company SunLife, part of Phoenix Group, has announced the appointment of Victoria Heath as its new Chief Marketing Officer. Mark Screeton, CEO at SunLife, said: “Victoria really stood out in the recruitment process, which was run by the Phoenix Group Talent Acquisition team and attracted over 120 strong candidates. Her vast experience in […]
SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect. SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]
Carol Vorderman appears as you’ve never seen her before in a brand-new advert for over 50s experts SunLife. The ad, part of a multi-million-pound campaign, written by SunLife’s marketing director Ian Atkinson and filmed and produced by Happy Hour, is to promote SunLife’s equity release service. It was filmed in the last week of May – in […]
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]