H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer’s underwear range directly through their TVs. According to reports, the Swedish fashion retailer is returning to the Super Bowl after a year away with a campaign for Beckham’s Bodywear range. Viewers […]
Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the spots again online afterwards. A new survey from media shop Mindshare polled nearly 2,200 adults in the days following the game (Feb. 4-6) and 31% of those who watched the game indicated […]
This year’s average Super Bowl commercial price is expected to climb to about the same level as a year ago — close to 10% — with many commercials bought at $4 million for a 30-second commercial. Average pricing for a 30-second commercial for this year’s big football game on Feb. 3 on CBS featuring the […]
Following the astronomical success of their Polar bear campaign last year, Coca-cola are hoping to exploit the second screen phenomenon again during this year’s Super bowl. While most people will be watching the San Francisco 49ers and Baltimore Ravens battle it out on February 3, Coke will be asking the viewers to take part in […]