The spot (above) was shot in Rio de Janeiro and encourages Pokémon fans to ‘train on’ in all aspects of their lives, whether it’s football or chess. The ad also includes hidden Pokémon references.
J.C. Smith, senior director of Consumer Marketing at The Pokémon Company International, said: “For 20 years, the Pokémon world has inspired fans to train hard and have fun. This ad is reflective of that passion, and I can’t think of a bigger stage to share this story than the Super Bowl.”
The commercial was created by LA-based agency Omelet.