Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes
82% Of Consumers Still Recommending Brands In The Pandemic
Groceries and Gifts see the biggest upsurge
Mention Me’s fourth annual report into customer advocacy and referral trends reveals the impact of Covid-19 on brand recommendations, the sectors that have best weathered the storm or even prospered, and the most important qualities for brand referrals. Trust has remained a core theme, with three quarters of respondents citing brands’ responses to Covid as […]
Amazon Shoppers Set To Spend £400 Each In The Run Up To Christmas
84 percent of Amazon shoppers are planning to make purchases during the Christmas shopping period Amazon shoppers are planning to do 39 percent of their Christmas Shopping on Amazon this year Black Friday is the most important sales event this quarter for the 25-44 age group Technology is anticipated to be the most popular category Delivery time is the number one factor driving purchase preference for UK shoppers
In what is set to be the biggest Q4 ever, Amazon shoppers are anticipated to spend a whopping £400 each on the ecommerce site in the lead up to Christmas, according to new research commissioned by Molzi. UK Amazon shoppers intend to make 39 percent of Christmas-related purchases on the site, with the 45-54 age group […]
Luxury retail hit hardest post-pandemic
New research from RAPP and Code uncovers the winners and losers in retail and what retailers can do to mitigate damage as we face a post-pandemic world
New research from RAPP and Code (part of Omnicom Precision Marketing Group), reveals luxury retail as the sector set to be hit hardest by the COVID-19 pandemic with almost a third (30%) of consumers saying they will spend less on luxury in the future. Surveying 1,000 UK consumers on their shopping behaviour and desires in […]
Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource […]
Mindshare UK’s COVID-19 consumer impact tracker finds a nation looking for clear, no-nonsense guidance
WPP media agency Mindshare UK has found a nation seeking clear, no-nonsense advice and support from public institutions and brands as people take action to cope with the impact of the nation-wide lockdown and comply with government advice. The initial survey was carried out in the first four days of the lockdown between March 20th and 23rd and Mindshare […]
Savanta launches bi-weekly Coronavirus Business Data Survey & Tracker
Over 2/3 of all businesses have been negatively impacted; 4 in 10 small businesses fear they won’t survive
Market insight specialist, Savanta, has launched a Business Coronavirus Survey & Tracker to offer business of all sizes ongoing insights into service demand, budgets and confidence during the international health crisis. With a respondent base of over 500 small, medium and large companies in the UK, businesses who subscribe can also add their own bespoke questions to the […]
Huge numbers of consumers would wait longer for goods if delivered ‘more sustainably’ – survey
Thumbs-up for ‘green car’ and bicycle deliveries – and orders handled by drones and robots
A convenience trends survey commissioned by leading International branding and customer experience agency I-AM has revealed that almost three-quarters of consumers (74%) would be happy to wait longer for goods if the delivery method was more sustainable. The ‘HERE: NOW Exploring The Next Generation of Convenience’ survey reports that these planet-conscious consumers would approve of deliveries by […]
TBWA\Helsinki’s new ad campaign was designed blindfolded to illustrate the importance of client feedback
TBWA\Helsinki won the Agency of the Year title in Finland last year and thus got to design this year’s campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies – without feedback work is like operating blind, and designers of TBWA\Helsinki demonstrated this by creating ads blindfolded, […]