Edelman develop the world’s first content series from Antarctica for Shell in the name of renewable energy

Edelman develop the world’s first content series from Antarctica for Shell in the name of renewable energy

In a deal brokered by entertainment, sports and lifestyle marketing agency United Entertainment Group (UEG), parent company, global communications marketing firm Edelman, together with international content creator, producer and distributor Endemol Shine Group filmed and produced a world-first content series documenting a record-breaking expedition to the South Pole using only renewable energy, including biofuels developed […]

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

The film footage and images, shot by British art provocateur Alison Jackson in partnership with Uncommon London, was released to support OVO Energy’s biggest and most provocative advertising campaign to date, entitled ‘Power Your Life Differently’ – a rallying cry for people to safeguard our environmental future by choosing renewable energy. The film makes the […]

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]

Didier Drogba Stars in Nestlé Cocoa Plan Campaign from Team Iconic at JWT

Didier Drogba Stars in Nestlé Cocoa Plan Campaign from Team Iconic at JWT

Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]