The footage featured the model Jodie Kidd, making her return to the catwalk after a 10 year hiatus, wearing a floral dress made from salvaged plastic.
Filming took place during the eco-label’s London Fashion Week show at the London Andaz Hotel. The artistic London Fashion Week show also featured fish shaped bags and belts made from Ocean’s upcycled vinyl advertising panels.
Outdoor media owner Ocean has agreed a long term partnership with VIN + OMI to create a new limited edition label. Its repurposed vinyl ads will be turned into a retail line to raise funds for the Marine Conservation Society.
VIN + OMI is the world’s only 100 percent zero-waste concept label which produces textiles which are all connected to social impact projects.
Supporting the need for sustainable fashion, UK MPs this week suggested fashion companies should receive financial incentives to produce more environmentally friendly clothes by creating less water and air pollution and contributing less to greenhouse gases.
An audit committee has called on the industry to act more sustainably.
Source: Ocean Outdoor