American Hardwood Export Council (AHEC) has commissioned A Practice for Everyday Life (APFEL) to design the identity, typography, publication and digital assets for its new sustainable design project “Legacy” for 2019’s London Design Festival (14–22 September). For the project, Sir John Sorrell, Chairman of London Design Festival, called upon his friends at London’s top cultural […]
Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with WOODCHUCK USA, documented by global storyteller National Geographic. As creator of one of the most famous flames of all time, Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. […]
Nude have created the branding for the launch of Indigood a revolutionary foam-dyeing process that reduces water usage and waste by 100% for Wrangler. This pioneering technology promises to revolutionise the whole denim industry. In collaboration with Wrangler EMEA’s Creative Director Sean Gormley, Nude were challenged to create a logo that was both timeless and […]
Barclays and Iris have launched a fleet of clean air cabs across London, to support high growth UK business Airlabs. Ten electric Barclays Air cabs have been fitted with Airlabs’ innovative air cleaner, containing unique patented nano-carbon filtration technology, to reduce the impact of London’s high levels of air pollution on drivers and passengers. The […]
Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]
KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published […]
Premium out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed by […]
According to the State of India’s Environment (SoE) 2018, India stands at the bottom of the Global Environment Performance Index (EPI) rankings, which is an alarming situation. Whenever we think about the consequences of our actions we tend to overemphasise the negative aftermath of the choices we make. Of course, this information helps one make […]
In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign turns three full motion […]
EDF Energy, one of the UK’s largest producer of low carbon electricity, is aiming to inspire an electric revolution to create a cleaner future with a new consumer campaign. ‘Generation Electric’ brings to life the concept of a growing movement of consumers whose relationship with energy is changing. The campaign signals a new brand position […]