Telecom replaces its logo with personal messages from Athletes’ loved ones in new sponsorship initiative

Telecom replaces its logo with personal messages from Athletes’ loved ones in new sponsorship initiative

With ‘The Meaningful Logo’, Odido wants to connect athletes to the people that matter the most to them. During the year-long initiative, the Dutch telecom company plans to donate ad placements across several sports. Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These […]

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]

Two mannequins have the night of their lives in TBWA/NEBOKO’s new Hudson’s Bay ad

Two mannequins have the night of their lives in TBWA/NEBOKO’s new Hudson’s Bay ad

 Hudson’s Bay is the newest chain of department stores to hit the Netherlands, with 13 stores open now, and another two coming soon. To lead the retail giant’s marketing drive, Amsterdam’s TBWA\NEBOKO has created a campaign to visualise the brand line ‘Everything comes to life at Hudson’s Bay’. The TV commercial follows the story […]