West Midlands Trains is rolling out the first work in a major, multi-channel rebrand campaign for London Northwestern Railway and West Midlands Railway, as the company embarks on a multi-million investment programme to future-proof both services. Created by Impero, the rebrand campaign is set to be one of the UK’s most dynamic, consumer-centric transport campaigns this year […]
LNER, the new east coast main line operator, differentiates itself from other rail operators by doubling down on the people and places it serves, because a train company is nothing without them. The integrated campaign, led by Anomaly, launching on March 2, plans to warm the UK’s hearts with a hero 60” TVC depicting a […]
Content creation and marketing agency, Studio Black Tomato, launched a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises. Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign – designed to raise awareness of […]
Trainline operator TransPennine Express launches “Where Next? – Summer 2018”. Creatively devised by WCRS, the playful 30 second commercial sees real locals from 25 different northern locations have a sing-off to attract visitors to their hometowns. String and Tins supervised the singing and recording on location of the real, local cast and crafted the […]