IKEA’s iconic blue bag takes centre stage on Oxford Street (again) as ‘Hus of FRAKTA’ pop-up announced

IKEA’s iconic blue bag takes centre stage on Oxford Street (again) as ‘Hus of FRAKTA’ pop-up announced

Ahead of the highly anticipated Oxford Street store opening in 2025, IKEA today announced the forthcoming opening of ‘Hus of FRAKTA’; a pop-up experience on London’s Oxford Circus, dedicated to one of the most iconic symbols of the IKEA brand, the blue FRAKTA bag. Meaning ‘to freight’ in Swedish, the FRAKTA bag was originally designed […]

H&M Unwraps Festive OOH Takeover at Westfield Stratford

H&M Unwraps Festive OOH Takeover at Westfield Stratford

H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive […]

Kit Studio collaborates with Square, to create OOH that puts the spotlight on real sellers

Kit Studio collaborates with Square, to create OOH that puts the spotlight on real sellers

With over 4 million businesses worldwide making the most of fast payments, powerful software and real-time reporting, Square are Big in Restaurants. Building on the momentum of the established Big in Restaurants campaign, Kit Studio worked closely with Square to amplify the candid and raw photography captured by Exell, to bring the energy of real […]

Hughes Electrical ‘Get Your Home Christmas Ready’

Hughes Electrical ‘Get Your Home Christmas Ready’

BIRD London launches first campaign for new client, Hughes Electrical BIRD London has launched its first campaign for Hughes Electrical, titled “Get Your Home Christmas Ready.” As the largest independent electrical goods retailer in East Anglia, Hughes has been serving customers since its founding in 1921—over 103 years of trusted service. This campaign draws on […]

Carlsberg and Fold7 give the Christmas jumper a classic kit reveal with festive ‘knit launch’

Carlsberg and Fold7 give the Christmas jumper a classic kit reveal with festive ‘knit launch’

The classic football kit reveal video gets a festive rework this year in a new Carlsberg UK campaign by Fold7, playing with online culture and the brand’s football heritage to reveal Carlsberg’s new limited edition Christmas jumpers. This social-first campaign for Carlsberg UK puts a twist on the traditional football kit launch and is released […]

McDonald’s and Leo Burnett light up the festive season with The Gift of McDonald’s

McDonald’s and Leo Burnett light up the festive season with The Gift of McDonald’s

McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald’s? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s. The campaign leads with a 60” film, which […]

Barb releases Q3 2024 SVOD subscriptions data from its Establishment Survey

Barb releases Q3 2024 SVOD subscriptions data from its Establishment Survey

Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. This is a slight increase from 20m UK homes (68.7%) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ […]

Post Office Helps the Nation ‘Master Christmas’ with New Campaign Featuring Real Postmasters as CGI Heroes

Post Office Helps the Nation ‘Master Christmas’ with New Campaign Featuring Real Postmasters as CGI Heroes

This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK. Christmas can often bring a surge of life admin, from […]

Holidays Are Coming! Coca-Cola spreads festive magic across Great Britain this Christmas season

Holidays Are Coming! Coca-Cola spreads festive magic across Great Britain this Christmas season

Holidays Are Coming! The magic of the holiday season is set to sparkle even brighter as the eagerly anticipated annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain. Bringing friends and family together to enjoy a magical moment of festive fun, the loved tour […]

HMRC launches “You’re On It” with Pablo & UNLIMITED to raise awareness of digital tools that make managing money and tax affairs easier

HMRC launches “You’re On It” with Pablo & UNLIMITED to raise awareness of digital tools that make managing money and tax affairs easier

This week Pablo & UNLIMITED launch a major new campaign for His Majesty’s Revenue and Customs (HMRC). The campaign sees a renewed push from HMRC to raise awareness of their digital channels and encourages customers to make use of online and digital services for a number of simple tasks, instead of calling or writing to […]

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