Bevy is proud to announce the signing of Made in Chelsea stars Jamie Laing and Alex Mytton as Brand Ambassadors for the disruptive alcohol and convenience delivery app. In their official role for Bevy, the stars will be making appearances at company events, helping market the brand through a myriad of exciting and experiential stunts and promotions, and may even be […]
Research unveiled by NABS (National Advertising Benevolent Society) has revealed the continuing challenges faced by working parents in the advertising and media industry: 60% of parents know someone who has left their role because of pressures that come with being a working parent – up from 57% two years ago – while a third (32%) […]
Ogilvy, in collaboration with Oscar-winning studio Aardman, has redefined the product demo for Unilever’s laundry brand Persil. Children and adults alike were treated to a first-of-its-kind animation entitled ‘Monster Stains’, when it launched in cinemas and online this week. To demonstrate Persil’s stain removal power, Ogilvy came up with the innovative idea of creating a […]
The British Museum has launched a permanent interactive digital exhibit to bring its Renaissance treasures to life for visitors to its newly developed Waddesdon Bequest collection and Enlightenment galleries. AllofUs created the bespoke interactive digital display and designed it to sympathetically fit with the historical features of the galleries. The display allows the visitors to […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/The_Army_reserves.mp4[/KGVID] Creative agency Karmarama recently launched the latest campaign Army’s Reserve, as part of the ‘Become a Better You’ creative platform. The Reserve work includes an online film directed by Peter King of Outsider, supported by national radio, VOD, digital display and data-driven eCRM & social content. Building on the success of 2016’s Regulars […]
OLIVER Group has announced that it is launching a new office in Manchester as it expands its geographical reach within the UK. Nic Morris, managing director, will lead the OLIVER Manchester office. The office, which is located in Salford Quays, will act as a specialist hub in SEO and digital, supporting all onsite creative teams […]
Space has strengthened its creative offering and senior team with the appointment of Greg McAlinden as Creative Director. Greg is an award-winning Creative Director with over 15 years of integrated experience holding creative leadership positions at WPP agencies Ogilvy Action and Geometry Global and most recently at ODD. A seasoned digital exponent, he has delivered […]
Audience first advertising agency Telegraph Hill has been appointed by UK film distributors Picturehouse Entertainment and Altitude Film Distribution to create a fully-immersive digital campaign for the UK release of Green Room, starring Patrick Stewart. Telegraph Hill has used its audience insights around tension and fear to develop a content campaign with a central microsite […]
New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]
A radical new bill design for SSE by global brand design consultancy Elmwood, has been welcomed by an array of consumer groups and could pave the way for the industry on better bill communication. Customer experience has been the driving force behind the new concept, bringing the essence of current regulations around energy billing to […]