M&C Saatchi has unveiled an integrated campaign for Fujifilm instax targeting Generation Z and Millennials to encourage them to ‘Fill the world with one‐offs’ and celebrate the themes of ‘love’, ‘dance’ and ‘laughs’. The entertaining campaign launched last night with prime time TV spots and also includes print (including an NME sponsorship and cover wrap), […]
What went into the making of this year’s #RethinkRemembrance ad? Find out as we peak behind the scenes. https://t.co/sY8heYUWik pic.twitter.com/4FWC2NlqCC — Royal British Legion (@PoppyLegion) November 7, 2017 The Royal British Legion has unveiled a new campaign highlighting the importance of Remembrance and stressing how it is just as important and relevant as it has […]
November 7 marks the launch of Gigi Hadid’s new line of cosmetics for Maybelline New York via L’Oreal. The new line makes its debut as part of the unveiling of the recently updated Piccadilly Circus billboard screens, following the lights prolonged shutdown to allow for the technological upgrades. The last time all the lights were […]
Blinkink directing duo Chris Bristow and Jack Sachs have combined their distinctive filmmaking styles to create this misfit gang of freeby fast-food characters for 3 Mobile. A frenzied mob of fast food, entertainment and travel related characters rampage through the streets of London in support of their new Wuntu rewards app. In this new spot, devised […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/11/Car-Tax-ad.mp4[/KGVID] DVLA has today unveiled a new campaign reminding motorists to pay their car tax. Those who aren’t paying their car tax are costing the treasury tens of millions per year in lost revenue, which led to Y&R London’s campaign targeting the ‘chancers’ avoiding their car tax and culminating with the strapline ‘tax it or […]
Following a competitive pitch, Allianz UK has appointed digital agency Delete. Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio. Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the […]
Peru’s tourism body, PROMPERÚ, officially unveiled their new international marketing campaign – ‘Peru, the richest country in the world’ at World Travel Market, the UK’s most prominent tourism trade exhibition ‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign moves […]
British sweet manufacturer Swizzels has given its iconic Love Hearts sweets a digital makeover with the launch of an emoji-themed range. As emojis become a globally-recognised way of communicating, 11 of the nation’s favourite emojis now feature alongside Love Hearts’ traditional messages, making Love Hearts history. To support the launch, Swizzels has created an on-pack […]
Albert Bartlett, the UK’s leading grower and packer of potatoes, is launching its autumn 2017 national television advertising campaign, starring its award-winning branded Rooster potatoes and Frozen Rooster Homestyle Chips. The campaign, created by creative agency Holmes Hobbs Marcantonio (HHM) and directed by Joe Marcantonio comprises two thirty-second ads and two x 10 second cut-downs […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/BUR_TNSP042_060.mp4[/KGVID] Leo Burnett have created a new campaign with UK children’s charity, the NSPCC, which aims to break the silence around child sexual abuse. The campaign features 60”, 40” and 30” videos and breaks on Wednesday 1 November, running until 3rd December on TV, VOD and YouTube. The brief was to change attitudes […]