Debenhams has appointed Mother as its new strategic, creative and design agency following a competitive pitch. Mother will be responsible for developing Debenhams brand identity and expressing its new strategy, Debenhams Redesigned through engaging customer-centric communications. The strategy, which was announced earlier this year by CEO Sergio Bucher, details the company’s vision of becoming a […]
AllofUs has created a new mobile experience for London Mithraeum Bloomberg SPACE a new cultural destination that opens to the public today on the site of Bloomberg’s new European headquarters in the City of London. The digital interactive resource is designed to help visitors uncover the stories behind the remarkable selection of Roman artefacts on […]
Shell and bio-bean announce that together they are helping to power some of London’s buses using a biofuel made partly from waste coffee grounds. The B20 biofuel contains a 20% bio-component which contains part coffee oil. The biofuel is being added to the London bus fuel supply chain and will help to power some […]
London hotel, The Berkeley, teams up with production company, Armoury, to redefine drinking with an immersive new cocktail experience, Out Of The Blue. ‘Out Of The Blue’ is an immersive experience within a secret space in The Berkeley in Knightsbridge. Guests will enter a 360-degree projection environment where specially-designed film and molecular scents combine […]
Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Bonfire Creative Intelligence to create the branding for its newest pub restaurant brand Cookhouse & Pub. The Cookhouse & Pub brand aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with […]
On November 14, MarComm News attended Creativebrief’s BITE Live event in London. The main theme of the day was going from insight to action and transforming the richness of ideas into real business value. BITE Live invited some of the world’s leading brands and their agency partners to reveal how they have turned cultural and […]
Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about 2017’s selection of Christmas ads, from retailers and supermarkets […]
J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]
Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]
Tribal Worldwide London is delighted to announce that Adam Powers has joined the agency in the new role of Chief Experience Officer. Powers will report directly to Tom Roberts, CEO, as the agency continues to evolve its customer experience expertise. With over 20 years’ experience, Powers’ remit will involve leading Tribal’s customer experience offering, as […]