British retailer, Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web. The Progressive Web App (PWA), which uses Google-backed technology, is a key development in Debenhams digital and multi-channel strategy. The PWA creates […]
Barclaycard launches a nationwide online and social campaign to encourage people who have always wanted to try something new to ‘start today’. The multi-channel campaign debuted on the 20th October across online video and social and marks the second phase of the Barclaycard ‘start today’ campaign. The campaign launches with a 2 minute and 30 second […]
Digital marketing agency Ignition Search has picked up the top prize at the recent Northern eCommerce Awards in Manchester. The Sheffield-based company won ‘Best eCommerce Search/Marketing Campaign’ for its revenue-boosting campaign on behalf of clothing company Pretty Green. The strategy, described by judges as a ‘definite stand-out campaign’, saw Pretty Green’s revenue for June 2017 increase 299% on the previous […]
MediaCom North has scooped four awards at this year’s UK Social Media Comms Awards, including both the Low Budget and High Budget Campaign categories. The content and connections agency, which is the biggest billing agency outside of London, took two golds for its work with leading fashion house Missguided. Its ‘Naughty List’ campaign, which starred […]
Lidl UK premieres the latest advert in its #LidlSurprises campaign which will focus on telling the quality, provenance and price story behind its wine range. Created by TBWA\London, the new advert makes its debut tonight at 19:15 during Emmerdale, and on 20th October during the ad break in Cold Feet at 21.30, reaching an estimated 12 […]
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale […]
Creative agency Twelve, today announces that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and […]
The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
The Longest Stay, the world’s first curated digital furniture showroom, has appointed LONDON Advertising, in a non-competitive pitch, to support the brand’s expansion plans. LONDON will be working on the global roll-out of the innovative new platform that seeks to do for home furnishings what Net a Porter has done for buying luxury fashion online. The […]