[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/04/CleanSpace_16x9_H264.mp4[/KGVID] Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors in a visually stunning film to put the world’s greatest environmental health risk in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place recently at Waveney Avenue, Peckham Rye. Street lamps on […]
BBD Perfect Storm has strengthened its management line up with the appointment of David Shiel to the role of Client Services Director. Shiel, who was previously at The Engine Group where he was a Partner, will support BBD Perfect Storm’s continued expansion and lead the client services department. He will also further drive BBD Perfect […]
Britain’s leading illusionist Derren Brown has given the public a terrifying new insight into his forthcoming Ghost Train attraction by unleashing a demon type creature on the general public ahead of the grand opening coming soon at Thorpe Park Resort. New images and video released today give the first hint that the narrative of the […]
Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]
DBi, Havas Media Group’s digital analytics and data consulting division, has today announced the appointment of Jonathan Tate as its new Sales Director. Tate will work in partnership with Rob Jackson, DBi’s Managing Director, as well as the Group’s senior management team, which includes the recently appointed CEO of Havas Media Group UK and Ireland […]
RKCR/Y&R has hired Tamsin Djaba as Strategy Partner as part of a realignment of the management structure at the agency. Djaba joins the agency from Droga5 London where she worked as Strategy Director. She will be responsible for leading strategy on key clients, including BBC and M&S, and diversifying the agency’s output. RKCR/Y&R is reworking […]
ENVY Advertising has collaborated with 4Creative to create the Dubai sponsorship idents for 2016’s Grand National. Combining footage shot on location with CGI balloons, the final result is pair of idents depicting a hot air balloon race in the skies above the Dubai desert. The idents ran both immediately before and after the race; the […]
Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
Premier Foods is set to launch a new communications positioning for its iconic cake brand, Mr Kipling, with a comic TV spot based on the theme of its sweet treats being an ‘Exceedingly Good Distraction’ in a £2.5m campaign. The ad is created by McCann London, who were recently provided an opportunity to work on […]
