The Manchester Airports Group Plc (MAG), the country’s largest UK-owned airport operator, has appointed digital agency Code Computerlove as it embarks on a journey of reinventing its digital experiences, beginning with a programme of performance optimisation. Four UK airports come under the MAG umbrella – Stanstead, East Midlands, Bournemouth and Manchester (which is the busiest […]
Mumsnet, the UK’s biggest site for parents, is exclusively showcasing a new comedy series on the madness of modern motherhood: Bad Mother, with the first episode available to view on Friday 23 June. The very real, very relatable, very sweary web series follows a beleaguered stay-at-home mum (Star Stories’ Laura Patch, with Kevin Bishop as […]
Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]
Havas Media Group has today announced the appointment of Chloe Smith as its new Partnership Director. Joining from Disney, Smith is due to start her new role this week. Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role. She will be charged with leading a robust […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/MandS_Food_PATRONS_10_04-29_17h03-720p_HD_MPEG_44.mp4[/KGVID] M&S is official food partner of The Patron’s Lunch, an event marking the celebration of The Queen’s patronage of over 600 organisations and her 90th birthday. The ‘Patron’s Lunch’ spot features favourite British picnic treats such as pork pies, salad and trifle, available in store, which champions fantastic ingredients from every region of the […]
Sony Music Entertainment have partnered with Craft London to launch an online campaign for Kygo’s new album, Cloud Nine, which was released on May 13th. Kygo – real name Kyrre Gørvell-Dahll – gained international recognition in 2013 for his remixes of popular songs including Ed Sheeran, Ellie Goulding and Passenger. He then went on to […]
Space has strengthened its client service team with the appointment of Anna Roberts as group account director. Anna brings over seven years of integrated experience to Space including a client-side role at Sky followed by agency positions at RPM and, most recently, BD Network. During her career, she has worked with a number of leading […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/DANONE_SHADOW_60_SEC_2016-05-12_1800.mp4[/KGVID] Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats […]
New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in […]
krow communications launches the second phase of the successful Virgin Trains ‘Bound For Glory’ campaign, with ‘RACE’ on Saturday 14th May. The first phase of the campaign launched in September 2015 with the heart-warming story of a young man who meets his girlfriend’s family for the first time – winning them over as the world’s […]