A ‘major’ account win with Young’s is catch of the day for Perfect Storm
Leeds digital agency Perfect Storm has been appointed lead agency across all digital channels by Grimsby-based seafood giant Young’s. Following a competitive pitch process which involved agencies from across the UK, Perfect Storm has been appointed to support Young’s through a rebrand process and to lead a digital-first marketing strategy. This will deliver ‘always on’ […]
• EE launches its latest campaign Dream Big, featuring Kevin Bacon as an astronaut and rock star, to illustrate that the possibilities are endless with the iPhone 14 on EE
• The campaign launches with a 30-second spot during ITV’s Coronation Street on Thursday 22nd September
• The iPhone 14 is available now and comes as EE is the first mobile network to offer Apple One as part of a mobile package with the new Full Works plan for iPhone
Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which will launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK’s best […]
Integrated Marketing Agency, Wunderman Thompson, has been appointed by Costa Coffee as global agency of record for brand strategy and integrated creative agency in the UK. Wunderman Thompson’s first campaign, launched on 2 September, will promote their new ‘Fridays are a big deal’ offers, available exclusively via its free Costa Club rewards scheme app. To […]
Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]
Wunderman Thompson launches their second year of the Catalyst Academy, an industry-defining programme that aims to bring together talent from different backgrounds to build brilliant experiences for consumers. The future of communications is changing rapidly. For brands to succeed they need to have access to a range of experts and a diverse meeting of minds. […]
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
UK Top 10 motor retail group JCT600 is putting some extra fun into packing cars for travel and holidays with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position […]
Werkhouse is a weekend studio experience aimed at early-career creatives – designed as a deep dive into the creative and interpersonal skills required to succeed in a design studio. It actively welcomes applications from anyone over 18 years old looking to pursue a career in the design industry, regardless of whether they are self-taught or […]
- New report from Gekko carried out by YouGov sees 66% cut spending on non-essential considered purchases and 43% on essential items during the cost of living crisis
- Budget (69%) and durability (52%) top factors now driving sales in consumer technology
- Nearly half (48%) would switch brands for considered purchase items
The cost of living crisis has had a dramatic impact on consumer spending with brands needing to focus on value and the longevity of their products to win customer loyalty. These were some of the key findings from a new research report by marketing agency Gekko. The survey of 2,165 British respondents carried out by […]
