REVEALED: CUTHBERT CROWNED NATION’S FAVOURITE ALDI PRODUCT

REVEALED: CUTHBERT CROWNED NATION’S FAVOURITE ALDI PRODUCT

He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product. The supermarket, which opened its first UK store in Birmingham in 1990, asked […]

CUSTOMERS CAN PAY FOR DECATHLON SPORTS GEAR BY PICKING UP LITTER

CUSTOMERS CAN PAY FOR DECATHLON SPORTS GEAR BY PICKING UP LITTER

In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In celebration […]

KNORR £4M CAMPAIGN FEATURES FRED SIRIEIX TO SERVE UP RECIPES FOR ROMANCE

KNORR £4M CAMPAIGN FEATURES FRED SIRIEIX TO SERVE UP RECIPES FOR ROMANCE

Knorr, the number one stock brand¹, is investing in a £4 million campaign for its new Red and White Wine Stock Pots. The campaign, Give Your Date Night More with Knorr, is fronted by new brand ambassador, Fred Sirieix. The investment includes a brand-new TV ad, OOH placements and social media outreach across YouTube, Instagram, Facebook, TikTok […]

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

Shape History Launches Campaign For £150 million Green Future Fellowships To Drive Breakthrough Climate Solution in UK

Shape History Launches Campaign For £150 million Green Future Fellowships To Drive Breakthrough Climate Solution in UK

Shape History, a social impact communications agency, today launched its groundbreaking campaign for the Royal Academy of Engineering’s inaugural Green Future Fellowships (GFF) programme. This new industry-first initiative aims to provide critical funding to leading researchers and innovators developing breakthrough climate solutions that can be scaled up to tackle the climate crisis. The GFF programme […]

CALM and ITV spotlight young lives lost to suicide in prevention campaign

CALM and ITV spotlight young lives lost to suicide in prevention campaign

Today sees the launch of Missed Birthdays, the next installment in adam&eveDDB’s ongoing work with Campaign Against Living Miserably (CALM) in partnership with ITV, the suicide prevention charity on a mission to help people end their misery, not their lives. Suicide is now the leading cause of death for people under 34 in the UK, with women under the […]

Wickes celebrates Aberdeen store opening with ribbon-cutting OOH campaign, created by St Luke’s

Wickes celebrates Aberdeen store opening with ribbon-cutting OOH campaign, created by St Luke’s

St Luke’s, creative agency of record for Wickes, a market-leading home improvement retailer,has created a fully customisable OOH campaign to raise awareness locally, and to herald the opening of new stores nationally. The creative recreates a blue-ribbon cutting ceremony for new stores, using tools from Wickes – including garden shears, pipe-cutters and a saw – to […]

GIGACLEAR UNVEILS NEXT PHASE OF ‘THE GIGANAUT’ CAMPAIGN

GIGACLEAR UNVEILS NEXT PHASE OF ‘THE GIGANAUT’ CAMPAIGN

Gigaclear, the broadband provider specialising in rolling out full fibre to under-served rural communities in the UK, launches the next phase of its highly successful brand campaign “The Giganaut”, developed in collaboration with The Gate. Following the success of last year’s campaign, this new phase continues to leverage Gigaclear’s fluent device, The Giganaut, a visored […]