‘Change Needs You’, Pablo & UNLIMITED’s first campaign for The Metropolitan Police, calls on Londoners who want to make a positive difference

‘Change Needs You’, Pablo & UNLIMITED’s first campaign for The Metropolitan Police, calls on Londoners who want to make a positive difference

Today Pablo & UNLIMITED have launched their first campaign for the Metropolitan Police since winning the account in January 2024 focusing on a recruitment drive for new Police Constables. The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: […]

Barb completes 7k home panel expansion

Barb completes 7k home panel expansion

Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

BORN UGLY CREATES GROUND-BREAKING SUMMER CAMPAIGN FOR THE ROYAL ARMOURIES: GAME CHANGERS

BORN UGLY CREATES GROUND-BREAKING SUMMER CAMPAIGN FOR THE ROYAL ARMOURIES: GAME CHANGERS

Creative change agency Born Ugly today announces the launch of the Royal Armouries’ summer campaign, Game Changers. By reframing the existing exhibition through an intriguing new lens and highlighting the Royal Armouries’ events calendar, including spectacles such as interactive jousting, Game Changers is designed to attract young families to the museum this summer. The campaign will go live on 20th […]

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai […]

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]

PENDING ELECTION HAS UK INVESTORS FEELING CONFIDENT NEW RESEARCH PUBLISHED TODAY

PENDING ELECTION HAS UK INVESTORS FEELING CONFIDENT NEW RESEARCH PUBLISHED TODAY

65% of all UK investors believe that a change in power will have a positive impact on their investments, with that figure rising to 85% amongst younger investors aged 18-44 – according to the Investor Index 2024, an annual in-depth study of UK investor behaviours, published today. Now in its 5th year, the study, conducted jointly by London-based communications […]

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