BORN UGLY CREATES GROUND-BREAKING SUMMER CAMPAIGN FOR THE ROYAL ARMOURIES: GAME CHANGERS

BORN UGLY CREATES GROUND-BREAKING SUMMER CAMPAIGN FOR THE ROYAL ARMOURIES: GAME CHANGERS

Creative change agency Born Ugly today announces the launch of the Royal Armouries’ summer campaign, Game Changers. By reframing the existing exhibition through an intriguing new lens and highlighting the Royal Armouries’ events calendar, including spectacles such as interactive jousting, Game Changers is designed to attract young families to the museum this summer. The campaign will go live on 20th […]

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai […]

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]

PENDING ELECTION HAS UK INVESTORS FEELING CONFIDENT NEW RESEARCH PUBLISHED TODAY

PENDING ELECTION HAS UK INVESTORS FEELING CONFIDENT NEW RESEARCH PUBLISHED TODAY

65% of all UK investors believe that a change in power will have a positive impact on their investments, with that figure rising to 85% amongst younger investors aged 18-44 – according to the Investor Index 2024, an annual in-depth study of UK investor behaviours, published today. Now in its 5th year, the study, conducted jointly by London-based communications […]

WeRoad Invite Jack Grealish and James Maddison to Their Holiday Squad

WeRoad Invite Jack Grealish and James Maddison to Their Holiday Squad

Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together.  So while they might not be […]

DANONE UK APPOINTS CLARION COMMUNICATIONS AS ITS RETAINED TRADE COMMUNICATIONS AGENCY

DANONE UK APPOINTS CLARION COMMUNICATIONS AS ITS RETAINED TRADE COMMUNICATIONS AGENCY

Danone, one of the fastest growing top 10 food and beverage branded manufacturers in the UK and Ireland, has appointed Clarion Communications to handle its trade PR. Clarion has been charged with growing Danone’s presence across the trade media, raising awareness of the business and its brands by communicating to retailers and key decision makers […]

VeraViews joins the Conscious Advertising Network (CAN)

VeraViews joins the Conscious Advertising Network (CAN)

VeraViews will join CAN’s existing 180+ members in working to break the economic link between advertising and harmful content VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and […]

McDonald’s and Leo Burnett celebrate young adults ownership of the brand, in new campaign ‘Make It Yours’.

McDonald’s and Leo Burnett celebrate young adults ownership of the brand, in new campaign ‘Make It Yours’.

McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]

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