As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]
Pentagon Motor Group has appointed Honcho – the specialist automotive search marketing agency – to oversee digital marketing across its multi-franchise operations. The Hertfordshire-based business will be responsible for driving Pentagon’s visibility through its search engine optimisation (SEO), pay per click (PPC) and content marketing services. Pentagon represents 14 car brands from 33 showrooms across the East Midlands […]
Three new eateries and an all new retail experience are now open at the Warner Bros. Studio Tour London – The Making of Harry Potter in Leavesden, with design by retail specialist Lumsden Design. Having collaborated on retail projects since the tour first opened in 2012, this latest project sees commercial areas expanded and redeveloped […]
Global brand consultancy Interbrand announced the launch of its creative rebrand for non-profit organisation Peace One Day. The new brand identity, which sees the unveiling of a new logo and visual identity aligns with the celebration of Peace One Day’s 20th anniversary. It is the first rebrand since its founding in 1999. The mission of Peace […]
Great Rail Journeys (GRJ), a leading provider of escorted and independent rail holidays, has appointed The Lucre Group to be its UK PR agency. The Group, encompassing Lucre; Search Savvy PR, and RICH; content that moves you, will work across the entire brand portfolio. Strengthening the agency’s already industry-leading credentials in travel and leisure, Lucre’s remit will span […]
Established Newcastle and Teesside-based digital marketing agency Silverbean launches its new search and paid marketing agency, AGY47. Offering organic search, paid marketing and conversion rate optimisation services, AGY47 takes a customer-centric and data-driven approach to marketing, helping brands overcome the problems that are hampering their digital performance. Through effective collaboration, the agency aims to create […]
In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]
One of the UK’s leading children’s cookery author, who has sold more than six million cookbooks worldwide, has undertaken a major packaging overhaul with OurDesignAgency to add further trust and credibility to the children’s chilled meals category. It is hoped the Annabel Karmel packaging refresh, along with updated recipes, will reinvigorate the category by creating […]
You may have heard of the term “Wardrobing.” The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it—it’s a rising trend, and most fashion brands struggle with how to handle it. Not DIESEL though, which introduces its new Fall campaign, aptly called […]