In just the three years since launch, Seedlip has not only taken the drinks world by storm, but has established new behaviour and norms within drinking culture. Seedlip’s success as an undisputed lifestyle leader continues to challenge the previous boundaries of the beverage industry and most recently Claire Warner, Managing Director of Æcorn Aperitifs, partnered […]
Byte, the marketing technology agency has, together with the Barbican, created a chatbot to provoke conversations around the role of AI in society. The Facebook Messenger chatbot supports AI: More than Human exhibition which runs 16 May to 26 August and is part of the Barbican’s Life Rewired – a season exploring what it means to be human […]
Paddy Power launched their latest campaign, “EU-Revision”. Presented by Irish music mogul and talent judge Louis Walsh (X-Factor, Britain’s Got Talent), it aims to get people across Europe to vote for the UK in this Saturday’s Eurovision Song Contest as revenge for Brexit. Why? Because if the UK wins, they’ll have to host the contest, […]
Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]
Building on a long-standing agency-brand relationship, B&B Studio has created a fresh look and feel for Peppersmith, celebrating the natural ingredients and strong flavours of each product in the brand’s range of gum and mints. Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and […]
Wunderman Thompson UK is using 2019’s Mental Health Awareness Week (13 – 19 May) to encourage staff at its London offices to take 15-minute’ ad breaks’ over the course of the working day. The new initiative will be launched on Wednesday 15th May, with a programme of events running at both Greater London House and […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
One of the world’s biggest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by helping them stay local, but grow globally, and navigate the increasingly complex and competitive retail landscape. The first of its […]
After a strong start to 2019, with both organic growth for clients such as easyGroup and the Economist, as well as new business wins for Investec and Viacom brands My5, Vidcon and MTVPlay, VCCP Media has strengthened its team with the hire of two new members to work across the business teams. Tess Hulme as […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]