The UK’s original hand-gel range, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative. Ever since Carex pioneered everyday antibacterial hand gel more than 20 years ago, the sector has experienced astounding growth. But a proliferation of me-too brands had resulted in a bland, generic category, […]
Ultimate Creative Communications has just launched the new Chester Zoo website, placing it firmly on the map alongside other leading attractions worldwide. Using Chester Zoo’s existing powerful brand, Ultimate have been able to showcase everything this world-leading zoo has to offer. Preventing extinction is the Zoo’s top priority and the website has a vital role […]
RSBG Infrastructure Limited is a progressive and forward-thinking group that invests in brands. Providing a strong platform for growth, it acquired retail innovation design agency, The Yard Creative, for an undisclosed sum during April 2019. The acquisition is a strategic move to bolster RSBG Infrastructure’s already significant urban development portfolio. The group is focused on delivering […]
Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a UK-wide experiential sampling campaign for PiCKUP!, the chocolate biscuit bar with attitude. Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency TASTE to deliver a campaign that spans […]
Cadbury has launched a new campaign for their chocolate biscuit favourite Fingers with a touching story of generosity and emerging friendship. The campaign follows the recent relaunch of their biscuit portfolio under the platform ‘Cadburyness Baked In’. Cadbury biscuits are special because the chocolate isn’t just any chocolate – it’s the signature taste of Cadbury. […]
TENA, a market leading incontinence brand, has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over Oxford Street. This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos […]
AMV BBDO’s new campaign for the Stroke Association raises awareness of the devastating impacts of having a stroke, and the challenges faced by survivors of all ages as they rebuild their lives. In the UK a stroke strikes every five minutes, making it the leading cause of disability in the country. It doesn’t just happen […]
With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to do […]
Mothercare, the UK’s number one specialist retailer for babies and expectant mothers, and BABYZEN, the innovative brand behind the YOYO+ stroller have been announced as the new sponsors of Transport for London’s (TfL’s) pioneering ‘Baby on Board’ badge for the next three years. The badge, welcomed by mums-to-be, encourages passengers to help make pregnant women feel […]
The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign. Negotiated by Omnicom Media Group’s PHD Manchester and 4Sales in Manchester, the TV-led campaign will launch ahead of the charity’s Stroke Awareness Month in May to increase awareness […]