UKTV, one of the largest commercial broadcasters in Britain reaching over 18 million viewers a week, has promoted Kerry Goode to Director of Communications to lead the company’s award-winning Communications Team. Reporting to CEO Marcus Arthur, and working closely with Chief Marketing & Innovation Officer, Simon Michaelides, Kerry is tasked with growing the viewership and reputation of […]
BBC Studios-owned multi-channel broadcaster UKTV is reviewing its media agency contract, currently held by Hearts & Science, in a competitive process managed by The Aperto Partnership. Agencies, including Hearts & Science, have been invited to participate in the process, which is expected to conclude in the summer. This is the first review UKTV has initiated […]
To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style out of home ad campaign which has been specially designed to look as if it has been in place for decades. The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has been designed […]
Award-winning broadcaster UKTV launched its first content marketing digital campaign for on demand TV service UKTV Play. The series of UKTV Play exclusive episodes of Geek Island are promos purporting to be a new intellectually challenging reality TV series, where SMART is the new SEXY. Billed as a sizzling new mini-series which follows the […]
UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be palpable. To amplify anticipation for […]
Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]
UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”. Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to […]
Londoners came face to face with a lost cycling team on July 7 asking for directions to ‘the big race’. The stunt comes from UKTV’s Dave channel and organised by communications agency Initials. The supposedly-lost team of nine cyclists’ route around London kicked off at Liverpool Street Station. They caused a big scene as they […]
Red Bee Media has created new branding for UKTV lifestyle channel Really, based on the brand position Really Gets You. he new identity changes throughout the week and at different times of the day, using a variety of colours and straplines such as Sunday’s ‘Really wish it would last forever’ and Wednesday’s ‘Really over the […]